Before you employ a search engine optimization (SEO) company, it is very important that you understand the basics of what is good and bad SEO as if you employ an SEO company who engages in unethical techniques, they will get your website banned from Google and all other search engines.
Short Explanation of Search Engine Optimization (SEO):
Search engine optimisation is commonly referred to as SEO. Search engine optimization is the process of getting a website or a particular page on a website to rank highly in the organic (un-paid) search results of search engines such as Google for particular keywords or search terms.
Effective SEO is a continuous process and anyone looking for instant results will be disappointed as it will take a number of months before you start to see the results of your SEO efforts. There are different SEO techniques various companies use, however, they all fall into one of the following three categories. White-hat, Black-hat and Grey-hat.
White-hat SEO involves all search engine optimisation work done in an ethical, manual and natural way in accordance with search engines rules and guidelines. Following these rules and guidelines help your website rank higher for your tageted keywords and it will also ensure your website will not get banned by search engines such as Google and Bing. Getting banned will have serious consequences for your website and online business which is why it is vital that whatever search engine optimization company you employ, they should only use white-hat SEO techniques.
Black-hat SEO involves all SEO work done in an un-ethical way to manipulate or fool search engines. A lot of automated SEO services and software use black-hat techniques. Black-hat SEO techniques may, and sometimes do, get a site to rank highly on search engines, however, these high rankings, if achieved, are short lived and will result in your website being banned by the search engines and removed from their index.
Examples of black-hat SEO are, keyword stuffing, META tag stuffing, invisible or hidden text on pages, hidden links on pages, using automated link building software, doorway pages, spinning articles or content.
Grey-hat SEO involves techniques that border on being white-hat with a good helping of black-hat SEO. The bottom line is grey-hat SEO techniques are not 100% “white-hat” and involve techniques that do not 100% conform with search engines rules so therefore they should not be used. A lot of automated SEO services also come under the heading of Grey-hat. Grey-hat SEO techniques are very risky and there is a seriously high chance that they will get your website banned from the search engines.
Many sites owners are tempted to use black-hat or grey-hat techniques to gain a Page1 ranking, however, we highly recommend that you do not go down this road because you will end up getting your web site banned from the search engines.
Page1 SEO Declaration & Guarantee To All Our Clients:
Page1 SEO will NEVER use any search engine optimisation (SEO) technique that is not 100% White-hat and conforms to search engine rules including Google Webmaster Guidelines. If you are looking for an SEO partner that will use either Black-hat and/or Grey-hat SEO techniques then we are not the search engine optimization partner for you. Black and grey hat SEO will put you on the road to search engine failure!
Many SEO companies will guarantee a number 1 ranking on Google and other search engines, and good luck to them and their SEO clients. However, Page1 SEO does not, will not and cannot guarantee a number 1 ranking on Google or any other search engine. Well that’s not strictly true because we could, if we wanted to, guarantee to have your website ranked in the number 1 position on Google for a totally obscure long-tail search term that absolutely no one in the world is searching for. This type of guaranteed ranking practice is not only unethical but it misleads site owners and takes advantage of site owners lack of SEO knowledge.and understanding. No SEO company in the world can guarantee a genuine number 1 ranking and we strongly advise that you avoid any SEO company who makes such a false and misleading ranking guarantee. Google make the following statement on their webmaster guidelines page, which confirms what we have just outlined.
“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”
With the information we have provided you with on this page coupled with Google’s own statement, we hope you believe us when we say “No SEO company in Ireland or in the world can guarantee a number 1 ranking”. The only thing any ethical search engine optimization company can guarantee you is that they will at all times, perform their SEO duties honestly and ehtically and use techniques that conform to Google’s rules and regulations. Page1 SEO Ireland makes that guarantee to all our customers.